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11835 Carmel Mountain Road
Suite 1304-341
San Diego, CA 92128-4609
(415) 425-6505
About The FOUNDERS
Lennie and Anthony DiCarlo have always enjoyed authentic foods and wine. Traveling the world frequently, we seek to experience a culinary adventure. Whether walking the streets of Rome or visiting the marketplaces of the Philippines, we have sought to enjoy local, sustainable and organic foods. Because of these experiences, our insights into the values of the artisan community, whether local or international, have strongly influenced our lives and attitudes.
Lennie Buenaflor DiCarlo
In life we all struggle for a purpose and life will always throw you curve balls. It’s how you adjust and create new paths to lead you in the direction of your dreams – and sometimes, your true path isn’t revealed to you right away. I have discovered that life is taking me on an incredible journey where I have found a platform in something as common as salt to inspire purpose into my life; a wonderful way to celebrate my culture by helping my family near and far; and a way of making an entré into the culinary world stage, which I love! It has not been easy but the reward is far greater than I could have ever imagined. It is with a genuine sense of pride and satisfaction that I am a part of something greater than myself.
I earned a B.A. in Economics from San Diego State University and worked in the professional financial markets for over 15 years before casting my attention into new endeavors. I am also classically trained in culinary arts from Le Cordon Bleu’s California Culinary Academy in San Francisco; and, I’m an avid gardener. I am committed to exploring and celebrating my heritage through its ingredients, cuisine and culture. And so, my journey continues to bring xroads Philippine Sea Salts® to the forefront of the culinary world.
Anthony J. DiCarlo
A saying that we’re quite fond of in our family is, “you have to go where life takes you.” I realize that life is taking me on an amazing journey. I joined the US Navy and rode a Fast Attack submarine during my 20s out of Hawaii; in my 30s I was off to build a career in the wine industry and even helped open the San Francisco Ferry Building Marketplace. Somewhere along this path, I carved out time to obtain a degree in Business Administration.
Through all of my varied experiences, I found that I enjoy the relationship building that comes from meeting and working with people from every walk of life! So I too obtain a genuine sense of pride and satisfaction that I am a part of something greater than myself in bringing something as simple as sea salt to the culinary world. My journey continues with enthusiasm!
